Gurtam vacancies
Head of Brand
Head of Brand
Gurtam is a software developer of telematics and IoT solutions with a focus on fleet management. With 20+ years of market expertise and a global network of partners from 150+ countries, the company’s products are used all over the world.
The Brand department at Gurtam aims to strengthen the company’s image as a trusted business partner and a leading software developer in the telematics industry. The team aims to build lasting brand recognition and credibility among key audiences by focusing on the professional community and media.
The Head of Brand position offers an opportunity to take hands-on ownership of Gurtam’s brand development — not by delegating tasks but by directly crafting and executing ideas. Rather than working under meticulous control and focusing only on strategy, this role is for someone eager to personally bring brand initiatives to life, with direct collaboration and strategic input from Gurtam’s CEO.
The role is ideal for someone ready to take action — capable of defining brand strategy, setting priorities, implementing ideas, and driving initiatives from concept to execution. This hands-on role is perfect for someone who prefers to create rather than manage from afar.
The tasks of the Head of Brand include
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Implement Gurtam’s brand communication strategy, ensuring all brand initiatives are aligned with the company’s values, positioning, and long-term strategy.
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Create and execute integrated brand campaigns and image-building initiatives, working on concepts, messaging, and cross-channel execution.
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Maintain consistency in Gurtam’s brand identity and messaging across all internal and external touchpoints, including digital, print, events, and partner communications.
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Ensure brand consistency by reviewing and fine-tuning materials — not just approving them but actively refining and improving content.
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Manage media relations and public communications, spotting new opportunities, creating compelling press materials, and shaping Gurtam’s public image.
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Collaborate with internal stakeholders, aligning brand priorities across departments, gathering insights, and keeping teams informed about brand plans and initiatives.
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Work closely with teams across the company, gathering insights, testing ideas, and keeping everyone in sync with the evolving brand direction.
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Oversee content strategy, team leadership, and partner collaboration, guiding editorial direction, managing external contractors, and fostering a high-performing brand team focused on continuous improvement.
Must have requirements
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At least 5 years of experience in Marketing Communications, PR, or Brand Management, preferably within a B2B environment
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Proven ability to plan and execute projects of various scales, both online and offline
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Demonstrated success in stakeholder management across different levels of the organization
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Experience in building and maintaining media relations, both locally and internationally
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Proven ability to manage outsourced teams to deliver content, media coverage, and digital campaigns
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Excellent verbal and written communication skills in English, with experience creating content for blogs, PR pitches, social media, presentations, and other communication material
Nice-have requirements
- Strong presentation and public speaking skills, with the ability to represent the brand clearly and persuasively
- Experience working with Lithuanian media and public platforms in the field of communication and media project management
