In the latest Lithuanian Business Leaders 500 ranking by Verslo žinios, Gurtam moved up more than 100 positions and reached 51st place among Lithuania’s leading companies. In 2025, the company was ranked 158th.
For us, this recognition is not only about a number in a ranking. It is also a moment to reflect on what stands behind long-term growth: stable strategy, product quality, a strong team, and the ability to keep innovating without losing focus.
Over the past year, Gurtam continued to grow steadily. In 2025, the company’s revenue increased by around 9%, and the team also grew by almost a tenth and exceeded 230 people (in Lithuania).
At the same time, the broader business environment remained complex. According to our Founder and CEO Aliaksei Shchurko, like many companies in Lithuania, Europe, and globally, Gurtam faced economic uncertainty, financial pressure, and competition for highly skilled professionals. That makes the result even more meaningful: growth did not come from a sudden change of direction, but from consistency.
Below, we share the summary of A. Shchurko’s thoughts from an interview with the Lithuanian news outlet Verslo Žinios.
Stability as a growth strategy
According to A. Shchurko, Gurtam’s strategy has remained largely unchanged since 2022. After adapting to the new reality caused by the war in Ukraine, the company chose not to move from one priority to another or chase every possible opportunity. Instead, it focused on what has always mattered most: delivering a high-quality product at a competitive price for partners.
This approach may sound simple, but in practice, it requires discipline. In the telematics and IoT software industry, companies must constantly respond to new customer expectations, changing technologies, and market pressure. The challenge is to innovate without losing reliability.
For Gurtam, stability does not mean standing still. It means building products and internal processes that can keep developing over many years. The company’s solutions are used by businesses managing fleets and connected assets around the world. In that environment, reliability, predictable development, and long-term trust are essential.
Aliaksei Shchurko, Founder and CEO of Gurtam
As fuel costs and operational expenses continue to grow, the value of fleet digitalization becomes even clearer. Software that helps companies use their vehicles more efficiently, reduce unnecessary costs, and improve decision-making is becoming increasingly relevant for transport and logistics businesses.
Products that support global fleet digitalization
Gurtam’s product portfolio includes Wialon, flespi, and GPS-Trace. Each of them plays a different role in the company’s ecosystem.
Wialon remains the company’s main product and one of the key drivers of revenue. It helps businesses digitalize commercial fleet operations and is widely used by service providers and companies that need to optimize fleet management. The product is especially strong in regions where cost optimization and operational visibility are critical for transport businesses, including Latin America, Africa, and the Middle East.
flespi plays a different role. It is a technological platform for working with data from IoT and telematics devices. It supports data storage, device management, real-time analytics, and integrations for companies building their own transport tracking or related solutions. This makes flespi an important product for technology-driven customers and developers who need a flexible backend for telematics data.
GPS-Trace is a smaller and innovation-oriented product more focused on asset tracking. While it may not be the main revenue driver today, it reflects Gurtam’s long-term view of how connected assets and lightweight tracking solutions can develop in the future.
Innovation starts with people
When companies grow, they often become more complex. Processes increase, management layers expand, and the connection between people and innovation can weaken. Gurtam’s position is different: innovation depends on people, and people need the right environment to create it.
This people-first approach is one of the reasons Gurtam was recognized as Workplace of the Year in the mid-sized company category at Lithuania’s National Responsible Business Awards 2025.
One practical example is profit sharing. When the company reaches a certain profit level, the part above that threshold is distributed among team members according to their experience in the company. This strengthens the sense of shared ownership and connects company results with the contribution of the whole team.
AI as a practical tool, not a checkbox
Artificial intelligence is now one of the most important topics in technology, and Gurtam has been actively working with AI internally. The company uses AI to optimize routine tasks, support employees, and improve operational efficiency.
The goal is not to introduce AI because it is trendy. The goal is to make work more meaningful. Gurtam encourages employees to look for tasks that can be automated and to understand how AI tools can help their teams. Each department can explore how to create its own digital assistant, automate repetitive work, or improve internal processes.
This approach allows people to focus on more creative, strategic, and high-value tasks, while AI supports routine work such as documentation, scheduling, text preparation, and information processing.
One of the strongest examples is technical support. In 2026, Gurtam reached a point where around 98% of flespi technical support was handled with the help of AI. This shows how far AI can go when it is applied to well-structured processes and supported by internal expertise.
At the same time, Gurtam takes a cautious and realistic approach to AI in customer-facing products. AI functionality can bring significant value, but it is not always economically ready for every customer. In many B2B scenarios, AI usage is not comparable to a small monthly subscription for a consumer tool. Depending on the use case, it can cost thousands of euros per month.
For many customers, that price is still difficult to justify. That is why Gurtam continues to test and develop AI-driven product capabilities, while also recognizing that market readiness depends not only on technology, but also on cost, practical value, and customer expectations.
Looking ahead
Moving to 51st place in the Lithuanian Business Leaders 500 ranking is an important milestone for us. But the company’s focus remains the same: stable growth, reliable products, a strong team, and meaningful innovation.
The next stage will be shaped by the same principles that helped Gurtam grow over the past years. The company will continue developing its established products, introducing new platform capabilities, strengthening its position in global markets, and exploring where AI can create real value for partners and end users.
Recognition in a national ranking is a good moment to pause and acknowledge progress. But for us, it is also a reminder that long-term success rarely comes from one breakthrough. More often, it comes from consistent decisions, practical innovation, and people who care about what they build.
