Gurtam vacancies
Digital Marketer / Email Marketer
Digital Marketer / Email Marketer
Gurtam is telematics and IoT solutions developer with 20 years of experience in the market. Every day, our solutions change the game for absolutely different companies and help them solve most extraordinary problems for their businesses. We are proud to be the world leader and never stop bringing more to the world of telematics by establishing the first global annual competition of the IoT projects.
We value our partners and we equally value our team of professionals who help us shape the future of IoT. Our people work from different locations but sharing bold and unique ideas unites us.
Responsibilities
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Planning, managing, and optimizing digital marketing campaigns to achieve business objectives.
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Creating, executing, and analyzing campaigns across various digital channels, with a particular focus on email marketing using data and analytics tools.
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Developing and maintaining an overall email marketing strategy. Defining target audiences, setting campaign goals, and determining KPIs. Supporting optimization of email and automated communication flows, developing new flows to make the best use of insights in timing, targeting and content.
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Implementing marketing automation tools within the CRM system to streamline marketing processes (email campaigns, lead nurturing, customer onboarding).
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Collaborating closely with internal departments and external digital agencies.
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Analyzing customer data to gain insights into customer behavior, preferences, and trends. Using these insights to create targeted marketing campaigns.
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Generating regular reports to update stakeholders on marketing performance.
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Performing as a project manager for specific internal digital campaigns and projects.
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Participating in market research and polls, processing and analyzing results.
Requirements
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3+ years of experience in digital marketing roles.
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Proven experience in developing and executing email marketing campaigns.
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Proficiency with email marketing platforms (e.g., MailChimp) and understanding of email marketing best practices, knowledge of privacy and data protection best practice.
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Experience with CRM software and marketing automation tools.
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Basic understanding of HTML and CSS.
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Proficiency in web analytics tools (e.g. Google Analytics, Google Tag manager).
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Excellent analytical skills with the ability to derive insights from data.
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Ability to analyze campaign performance data and derive actionable insights.
- English and Russian sufficient for work.
We offer
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Involvement in the growth and development of an international product IT company with a global reputation.
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Opportunity to work directly with top experts and managers.
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Challenging tasks that boost your creativity.
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Result-driven, friendly, and supportive team — we do an amazing job and are good friends after work.
Benefits
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Medical insurance. Dental and vision plans included.
- Free lunches in the office.
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Take time off when you need a break or aren't feeling your best.
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Family-friendly policy. Helping to balance and benefit both work and family life.
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Access to 20 fully covered online therapy sessions from the first day of work. Take care.
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Corporate presents. We are not limited to logo-branded mugs.
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Team-building events. We love to work and love to have fun.
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Financial support for trainings and specialized courses. You choose what you need.
