SEO Specialist
As an SEO Specialist, you will own and drive the organic growth strategy across our multilingual B2B website. You will be responsible for managing the full SEO cycle — from keyword research and on-page optimization to technical audits and link building — in close collaboration with our content and development teams. You’ll work on a diverse set of markets, track performance, and contribute directly to lead generation and funnel growth.
Wialon is one of the world’s leading fleet management software platforms. More than 2,700 business partners use Wialon to empower businesses in 160+ countries. The digital team is responsible for the following marketing channels and initiatives: websites, digital ads, SEO, email marketing, CRM, and analytics.
Responsibilities
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Design and lead end-to-end SEO strategy (technical, on-page, off-page) focused on B2B traffic growth and lead generation
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Maintain and optimize multilingual keyword core (EN, ES, FR, PT, RU), including hreflang and regional domain strategies – coordinate with Content team
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Prepare SEO briefs for new landing pages, blog posts, and case studies based on keyword and competitor research
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Collaborate with developers to implement technical SEO improvements, including site audits, page speed optimization, structured data, and crawlability
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Execute ongoing on-page and off-page optimization efforts
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Develop and run backlink strategies targeting B2B audiences in the US, Europe, and LATAM
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Analyze competitors’ SEO tactics: SERP landscape, keyword gaps, topical authority, and search intent
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Monitor SEO performance and build regular reports and dashboards (GA4, Looker Studio) to track rankings, traffic, and conversions
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Stay up-to-date with algorithm changes, Core Web Vitals, and the evolution of AI-powered search.
Must-have requirements
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3+ years of proven SEO experience with multilingual websites
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Deep understanding of search engine algorithms, ranking factors, and technical SEO
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Hands-on experience with tools like Google Search Console, Google Analytics, SEMrush, Screaming Frog, etc.
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Data-driven approach: ability to connect SEO efforts with business outcomes such as qualified lead generation and funnel progression
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Experience in collaborating with developers and writing clear, actionable technical tasks
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Strong English proficiency (written and verbal). Additional languages (ES, FR, PT, RU) are a plus, but not required
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Experience with international SEO, including hreflang implementation and multilingual content strategies.
Nice-to-have requirements
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Experience working with SaaS/B2B tech products
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Experience with Looker Studio or other dashboard tools
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Familiarity with CMS like WordPress, Webflow, Directus, or similar
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Basic knowledge of HTML, CSS, and JS
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Russian language skills
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Understanding of localization and international content promotion practices.
What We Offer
- Compensation: €2,800 – €3,500 Gross (based on experience)
- Health: Comprehensive medical, dental, and vision insurance
- Time Off: Flexible PTO for vacation, personal needs, and sick days
- Growth: Funding for training, specialized courses, and conferences
- Culture: Free lunches, team-building events, and corporate gifts
- Family: Support to help balance work and family life
- Location: Vilnius, Lithuania (hybrid working mode).
