At the end of August Gurtam marketing department launched a research aimed at assessing marketing opportunities of our partners. Once again Gurtam success depended on its partners and once again they proved to be the ones we can rely on. Overall the research involved 35 representatives of Western European countries. Those partners who have not yet managed to fill in the research form, still have a chance to do it. The results of the study contributed to better understanding of our partners worldwide and will serve as a basis for future marketing support of Gurtam community members.
Over 50% of our partners are involved in marketing system development through participation in exhibitions and other industry events, focusing on visual perception of their company (booth, promotional merchandise and etc.), while relevant data on Wialon being less of a problem. Still the majority delegate the responsibilities of marketing department to sales department and other in-house and third-party specialists, which may lead to the unavailability of the right person to deal with arrangements. Customer communication, be it an exhibition or a business meeting, will hardly be a success without visuals. Most of the companies regularly use handout materials with the prospects and leaflets gaining the most extensive use, as well as branded stationery, making the company stand out from the crowd. As seen from the study Gurtam partners combine the most efficient tools for web-site promotion, including content update, banner advertising and SEO-promotion with a lesser role of contextual advertising and news handouts circulation. Most of companies entered a new era enjoying the edge of social media advertising, as evidenced by more than 80% of our partners represented on Facebook. However no business should disregard LinkedIn, being the major professional community with about 40% of participants involved. As for preferable form of communication, our partners are set for face-to-face meeting. In this connection product Demo is recognized as the most effective presentation tool. More than 40% of companies utilize web-site content and electronically available presentations, as well as printed advertising media. To a lesser degree our partners proceed with Wialon videos, success stories, commercial offers and competitive benchmarking results, which may attributable to lack of information on the issues. The vast majority of the participants would appreciate further marketing cooperation with Gurtam. Apart from any comprehensive marketing support, being the focus of any company targeted at marketing system advancement, more than half of our partners are interested in articles publication on Gurtam weblog. Committed to effective cooperation in the framework of marketing research our partners came up with sound ideas and suggestions being of practical importance for the team working to address your needs.